Impacto en la empresa Glow Beautybar S.A. por las salvaguardias en articulos de belleza periodos 2015-2017
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2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
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Este trabajo investigativo trata principalmente del impacto de las salvaguardias en la compañía Glow Beautybar S.A, que importa artículos de belleza y los comercializa a distribuidores mayoristas, así como la venta a través de sus islas en los centros comerciales de la ciudad de Guayaquil. La empresa GlowBeautybarS.A.se vio afectada en su crecimiento de ventas, costo de productos y utilidades a raíz de la aplicación de salvaguardias cambiarias impuestas a dos mil ochocientos productos de diferentes características según resolución 011 – 2015 del Comité de Comercio Exterior.
A partir del 5 de marzo del 2015, los artículos de belleza se vieron afectados con una sobretasa del 45%, traduciéndose este incremento en una caída en sus ingresos debido a que se limitó a realizar importaciones dejando de innovar en los productos comercializados lo que origino poca afluencia de los consumidores finales. A través de variables financieras encuestas y entrevistas, se pudo analizar el impacto de salvaguardias impuestas a los productos de belleza tales como peinillas, plancha de cabello secadora, afeitadoras entre otros, también realizaremos comparativos con empresas relacionadas del sector y su incidencia en los resultados de la compañía Glow Beautybar S.A para lo cual se utilizará una propuesta que permita cumplir con las metas y objetivos de la empresa.
This research work deals mainly with the impact of safeguards in the company Glow Beautybar S.A, which imports beauty articles and sells them to wholesale distributors, as well as the sale through its islands in the shopping centers of the city of Guayaquil. The company Glow Beautybar S.A. it was affected in its sales growth, cost of products and profits as a result of the application of exchange safeguards imposed on two thousand and eight hundred products of different characteristics according to resolution 011 - 2015 of the Foreign Trade Committee. As of March 5, 2015, the beauty articles were affected with a surcharge of 45%, translating this increase into a fall in their income due to the fact that they limited themselves to making imports by not innovating in the products marketed what originated little influx of final consumers. Through financial variables, surveys and interviews, it was possible to analyze the impact of safeguards imposed on beauty products such as combs, hair straighteners, shavers, among others, we will also make comparisons with related companies in the sector and their impact on the results of the company Glow Beautybar S.A. for which a proposal will be used to meet the goals and objectives of the company
This research work deals mainly with the impact of safeguards in the company Glow Beautybar S.A, which imports beauty articles and sells them to wholesale distributors, as well as the sale through its islands in the shopping centers of the city of Guayaquil. The company Glow Beautybar S.A. it was affected in its sales growth, cost of products and profits as a result of the application of exchange safeguards imposed on two thousand and eight hundred products of different characteristics according to resolution 011 - 2015 of the Foreign Trade Committee. As of March 5, 2015, the beauty articles were affected with a surcharge of 45%, translating this increase into a fall in their income due to the fact that they limited themselves to making imports by not innovating in the products marketed what originated little influx of final consumers. Through financial variables, surveys and interviews, it was possible to analyze the impact of safeguards imposed on beauty products such as combs, hair straighteners, shavers, among others, we will also make comparisons with related companies in the sector and their impact on the results of the company Glow Beautybar S.A. for which a proposal will be used to meet the goals and objectives of the company
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SALVAGUARDIAS, ARTICULOS DE BELLEZA, MERCADO, ECONOMÍA