Estudio del mercado turístico en el cantón Pedro Carbo para realizar un plan promocional que impulse el turismo eco cultural
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Fecha
2016-01-07
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Publicidad y Mercadotecnia.
Resumen
El presente proyecto tiene la finalidad de promover el turismo eco-cultural en el cantón Pedro Carbo con el fin de que se lo incluya como una nueva alternativa turística en donde el turista podrá realizar deportes extremos, actividades recreacionales, conocer y valorar la cultura innata del lugar, se pretende con el plan promocional fortalecer el perfil de la zona ya que tiene mucho potencial para darse a conocer a nivel local, nacional e internacional por los diferentes factores climatológicos y fisiográficos que han contribuido en su importante progreso, de esta manera se empezaría a generar una mejora en cuanto a la calidad de vida de los habitantes de la cabecera cantonal y de los recintos donde se encuentran los atractivos turísticos.
This project aims to promote eco- cultural tourism in the canton Pedro Carbo in order that it be added as a new tourist alternative where tourists can practice extreme sports, recreational activities, know and appreciate the innate culture instead , it is intended with the promotional plan to strengthen the profile of the area as it has much potential to become known locally, nationally and internationally for the different climatic and physiographic factors that have contributed to its significant progress , so it would begin to generate an improvement in the quality of life of the inhabitants of the cantonal head and the enclosures where the attractions.
This project aims to promote eco- cultural tourism in the canton Pedro Carbo in order that it be added as a new tourist alternative where tourists can practice extreme sports, recreational activities, know and appreciate the innate culture instead , it is intended with the promotional plan to strengthen the profile of the area as it has much potential to become known locally, nationally and internationally for the different climatic and physiographic factors that have contributed to its significant progress , so it would begin to generate an improvement in the quality of life of the inhabitants of the cantonal head and the enclosures where the attractions.
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PLAN, MARKETING TURISTICO, MARKETING DIGITAL, PROMOCIÓN TURISTICA, ECOTURISMO