PLAN DE MARKETING SOCIAL PARA LA PREVENCIÓN DEL CÁNCER DE CUELLO UTERINO EN LAS JÓVENES DE LA FACULTAD DE COMUNICACIÓN SOCIAL DE LA UNIVERSIDAD DE GUAYAQUIL EN EL AÑO 2015-2016
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Fecha
2017-02
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UNIVERSIDAD DE GUAYAQUIL
Resumen
El cáncer de cuello uterino ha cobrado miles de víctimas a nivel mundial, en el Ecuador es
una de las enfermedades catastróficas que ha causado dolor en las pacientes que la padecen. A
pesar de que haya un sinnúmero de proyectos para afrontar la problemática planteada para la
población ecuatoriana, así como también métodos preventivos como exámenes para detectar
alguna anomalía, aún existe cierto grado de desinformación para dar a conocer a la ciudadanía las
causas y consecuencias, pero sobre todo los métodos indicados para poder erradicar este mal.
Miles de mujeres perjudicadas recaen en un estado crítico por esta enfermedad que
lamentablemente es diagnosticada demasiado tarde. Una de las causas más conocidas del cáncer
de cuello uterino es el adulterio en la pareja ya establecida.
El presente proyecto tiene como fin dar a conocer las múltiples alternativas para
contrarrestar esta alteración con un mensaje verídico y moderno que concientice a las jóvenes a
través de herramientas modernas para llegar al público deseado y obtener resultados positivos. El
motivo es informar y entretener a la vez, puesto que un mensaje corto con ideas innovadoras
logra captar el interés del grupo objetivo.
Cervical cancer has claimed thousands of victims at level global, in the Ecuador is one of catastrophic diseases that has caused pain in patients who suffer from it. While there are numerous projects to deal with the problem raised for the Ecuadorian population, as well as preventive methods such as tests to detect any anomaly, there is still some degree of misinformation to publicize the public causes and consequences, but above all suitable methods to be able to eradicate this evil. Thousands of handicapped women fall into a critical condition by this disease that is unfortunately diagnosed too late. One of the best known causes of cancer of the cervix is adultery in the already established couple. This project aims to make known the multiple alternatives to counteract this disturbance with a true and modern message that make young women through modern tools for reaching the desired audience and achieve positive results. The reason is to inform and entertain at the same time, since a short message with innovative ideas manages to capture the interest of the target group.
Cervical cancer has claimed thousands of victims at level global, in the Ecuador is one of catastrophic diseases that has caused pain in patients who suffer from it. While there are numerous projects to deal with the problem raised for the Ecuadorian population, as well as preventive methods such as tests to detect any anomaly, there is still some degree of misinformation to publicize the public causes and consequences, but above all suitable methods to be able to eradicate this evil. Thousands of handicapped women fall into a critical condition by this disease that is unfortunately diagnosed too late. One of the best known causes of cancer of the cervix is adultery in the already established couple. This project aims to make known the multiple alternatives to counteract this disturbance with a true and modern message that make young women through modern tools for reaching the desired audience and achieve positive results. The reason is to inform and entertain at the same time, since a short message with innovative ideas manages to capture the interest of the target group.
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Palabras clave
PLAN DE MARKETING SOCIAL, CÁNCER DE CUELLO UTERINO, PREVENCIÓN
Citación
APA