ANÁLISIS DEL USO DE LA COMUNICACIÓN INTERNA, EN LA OPTIMIZACIÓN DEL TRABAJO DE LA DIRECCIÓN DE COMUNICACIÓN EN EL SERVICIO NACIONAL DE ADUANA DEL ECUADOR EN LA CIUDAD DE GUAYAQUIL
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2016-03
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UNIVERSIDAD DE GUAYAQUIL-FACULTAD DE COMUNICACIÓN SOCIAL
Resumen
El SENAE, se instituye como empresa de estado históricamente a partir de la Primera Asamblea Constituyente del Ecuador en el año 1830, surge en forma paralela con el nacimiento de nuestro país como república, porque empiezan a registrarse datos del comercio de los departamentos Azuay, Guayas y Quito que formaban el Ecuador de esa época. Progresivamente esta entidad ha ido perfeccionando los servicios que brinda a los usuarios en las actividades mercantilistas nacionales e internacionales, actualmente sus direcciones distritales abarcan ciudades consideradas estratégicas para la actividad comercial del país y la estructura orgánica del Servicios Nacional de Aduana del Ecuador abarca departamentos administrativos y operativos que ofician acciones dirigidas a la Dirección de Comunicación, planificación y control de gestión institucional, vigilancia y normativa aduanera; por lo que esta organización gubernamental necesita poseer un sistema de comunicación interna sólido y eficaz, que les permita casa adentro trabajar en todos los procesos integrados y tecnológicos de control y supervisión en forma coordinada y mantener la posición de institución autónoma que trabaja para ofrecer permanentemente un comercio ágil y seguro a nivel nacional. Es de gran importancia recalcar que para que se cumpla esta gestión, el control de calidad empresarial debe iniciar en la selección de un personal idóneo, es decir este debe cumplir con el perfil de ser un colaborador emprendedor, responsable, honesto y con grandes aptitudes para trabajar en equipo como demanda los valores corporativos que cita la misión y visión institucional del SENAE.
SENAE is established as company historically from the First Constituent Assembly of Ecuador in 1830, it emerged in parallel with the birth of our country as a republic, because they start to register trade data departments of Azuay, Guayas and forming the Quito Ecuador at the same time. Gradually this entity has perfected the services provided to users at national and international mercantile activities, their district offices now cover cities, which are considered strategic for the country's business, and organizational structure of the National Customs Service of Ecuador covers administrative departments and officiating operational actions aimed at the Communications, institutional planning and management control, surveillance and customs regulations; so this government organization needs to have a system of strong and effective internal communication, enabling them to work at home using all technological processes, integrated control and supervision in a coordinated manner in order to maintain the position of autonomous working institution permanently offer agile and safe trade nationwide. It is very important to stress, that this management meets control of business quality, it should start in the selection of a qualified staff, ie it must meet the profile of being an entrepreneur, responsible, honest and have collaborator teamwork with great skills in order to corporate values as a demand, citing the institutional mission and vision of SENAE
SENAE is established as company historically from the First Constituent Assembly of Ecuador in 1830, it emerged in parallel with the birth of our country as a republic, because they start to register trade data departments of Azuay, Guayas and forming the Quito Ecuador at the same time. Gradually this entity has perfected the services provided to users at national and international mercantile activities, their district offices now cover cities, which are considered strategic for the country's business, and organizational structure of the National Customs Service of Ecuador covers administrative departments and officiating operational actions aimed at the Communications, institutional planning and management control, surveillance and customs regulations; so this government organization needs to have a system of strong and effective internal communication, enabling them to work at home using all technological processes, integrated control and supervision in a coordinated manner in order to maintain the position of autonomous working institution permanently offer agile and safe trade nationwide. It is very important to stress, that this management meets control of business quality, it should start in the selection of a qualified staff, ie it must meet the profile of being an entrepreneur, responsible, honest and have collaborator teamwork with great skills in order to corporate values as a demand, citing the institutional mission and vision of SENAE
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Comunicación interna, Estructura orgánica, Institución autónoma
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APA