Diseño de plan de negocio para la creación de cuatro lavadoras de carros en la Ciudad de Milagro
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
En la actualidad el crecimiento en el número de vehículos en la ciudad de Milagro es
satisfactorio para la creación de negocios que ofrezcan servicios que ayuden a mantener los
vehículos en óptimas condiciones. Se ha determinado que existen pocos establecimientos que
ofrecen el servicio de lavar carros en la ciudad de Milagro, lo que genera alta demanda con
baja calidad en el resultado del servicio. Debido a esta situación se ha notado la necesidad de
diseñar un plan de negocio para crear 4 lavadoras de carros que ayude a mejorar el número de
establecimientos de este tipo de servicio. Este trabajo de titulación se justifica de forma teórica
y práctica ya que para satisfacer las necesidades de los clientes es importante conocer su
opinión para ofrecerles un servicio de calidad. Como antecedente se determinó que la cantidad
de vehículos de la ciudad requiere de más lavadoras de carros por la alta demanda del servicio.
Los objetivos propuestos se basaron en estudiar los referentes teóricos, metodológicos y
legales, diagnosticar el estado actual del servicio de lavar carros en la ciudad de Milagro y
determinar si el negocio es factible a través del plan de negocio. Por medio de una
investigación de mercado mediante encuesta y entrevista se descubrió la existencia de una
significativa demanda insatisfecha en este tipo de servicio lo que impulso mediante una
planificación financiera eficiente a tener un proyecto comercialmente viable.
Currently the growth in the number of vehicles in the city of Milagro is satisfactory for the creation of businesses that offer services that help to maintain the vehicles in optimal conditions. It has determined that there are few establishments that offer the service of washing cars in the city of Milagro, which generates high demand with low quality in the result of the service. Due to this situation it has been noticed the need to design a business plan to create 4 car washing that help to improve the number of establishments of this type of service. This titulation work is justified in a theoretical and practical way since to satisfy the needs of the clients is important to know their opinion to offer them a quality service. As background was determined that the number of vehicles in the city require more car washers because of the high demand for the service. The proposed objectives were based on studying the theoretical, methodological and legal references, diagnose the current state of the car wash service in the city of Milagro and determine if the business is feasible through the business plan. Through a market investigation through a survey and interview the existence of a significant unsatisfied demand in this type of service was discovered which prompted through an efficient financial planning to have a commercially viable project.
Currently the growth in the number of vehicles in the city of Milagro is satisfactory for the creation of businesses that offer services that help to maintain the vehicles in optimal conditions. It has determined that there are few establishments that offer the service of washing cars in the city of Milagro, which generates high demand with low quality in the result of the service. Due to this situation it has been noticed the need to design a business plan to create 4 car washing that help to improve the number of establishments of this type of service. This titulation work is justified in a theoretical and practical way since to satisfy the needs of the clients is important to know their opinion to offer them a quality service. As background was determined that the number of vehicles in the city require more car washers because of the high demand for the service. The proposed objectives were based on studying the theoretical, methodological and legal references, diagnose the current state of the car wash service in the city of Milagro and determine if the business is feasible through the business plan. Through a market investigation through a survey and interview the existence of a significant unsatisfied demand in this type of service was discovered which prompted through an efficient financial planning to have a commercially viable project.
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CRECÍMÍENTO, ESTABLECIMIENTOS, NECESIDAD, MEJORAR