Capacidad exportable y nivel de internalización de las mipymes agrícolas de comercio justo, de la zona 5 senplades hacia el mercado de la Unión Europea
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2018
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Universidada de Guayaquil Facutad de Ciencias Administrativas
Resumen
Los procedimientos de comercio día a día evolucionan y los objetivos que persiguen se hacen más exigentes, en cuanto a regularizaciones sociales y ambientales; una de las tendencias que garantizan condiciones justas para los productores, respetando el ambiente es el Comercio Justo, esta corriente ha ido creciendo y desarrollándose en Europa de tal manera que se vio la necesidad de crear certificadoras que califiquen a los productores y/o comerciantes con el sello de Comercio Justo. En el Ecuador en 1970, se fundó la primera asociación de productores agrícolas en Guaranda, quienes con responsabilidad social, buscaron un incremento en la producción, ventas locales y la exportación de sus productos; desde entonces asociaciones de este tipo han ido acrecentándose, llegando a ser parte del Comercio Justo. En el presente estudio se evalúa las posibles razones por las cuales las Mipymes de la Zonal 5 SENPLADES pertenecen o no, al Comercio, para ello se aplicó una encuesta a 250 Mipymes Agrícolas ubicadas en las provincias del Guayas y Los Ríos, ambas pertenecientes a la zonal 5 SENPLADES, como resultado se determinó que el comercio justo es una tendencia que facilita el acceso al mercado internacional para este tipo de empresas, como propuesta final se propone la implementación de un Plan de estratégico para el desarrollo del comercio justo en la zona estudiada.
Day to day trading procedures evolve and the objectives they pursue become more demanding, in terms of social and environmental regularizations; One of the trends that guarantees fair conditions for producers, while respecting the environment is Fair Trade, this trend has been growing and developing in Europe in such a way that it was necessary to create certifiers to qualify producers and / or traders with The Fair Trade seal. In Ecuador in 1970, the first association of agricultural producers in Guaranda was founded, who with social responsibility, sought an increase in production, local sales and the export of their products; Since then associations of this type have been increasing, becoming part of the Fair Trade. The present study evaluates the possible reasons why the MSMEs of Zone 5 SENPLADES belong or not, to the Commerce, for this a survey was applied to 250 Agricultural Mipymes located in the provinces of Guayas and Los Ríos, both belonging to the As a result it was determined that fair trade is a trend that facilitates access to the international market for this type of companies, as a final proposal proposes the implementation of a strategic plan for the development of fair trade in the area under study .
Day to day trading procedures evolve and the objectives they pursue become more demanding, in terms of social and environmental regularizations; One of the trends that guarantees fair conditions for producers, while respecting the environment is Fair Trade, this trend has been growing and developing in Europe in such a way that it was necessary to create certifiers to qualify producers and / or traders with The Fair Trade seal. In Ecuador in 1970, the first association of agricultural producers in Guaranda was founded, who with social responsibility, sought an increase in production, local sales and the export of their products; Since then associations of this type have been increasing, becoming part of the Fair Trade. The present study evaluates the possible reasons why the MSMEs of Zone 5 SENPLADES belong or not, to the Commerce, for this a survey was applied to 250 Agricultural Mipymes located in the provinces of Guayas and Los Ríos, both belonging to the As a result it was determined that fair trade is a trend that facilitates access to the international market for this type of companies, as a final proposal proposes the implementation of a strategic plan for the development of fair trade in the area under study .
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COMERCIO JUSTO, EXPORTACIONES, MIPYMES, AGRICULTURA