Plan de negocios para la creación de una empresa de comercialización de ropa femenina en la Ciudad de Guayaquil
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2018
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Universidad de Guayaquil Facutad de Ciencias Administrativas
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El presente proyecto es de un plan de negocio específicamente una empresa comercializadora de ropa para mujeres con tendencia a un mercado juvenil en el norte de la ciudad de Guayaquil. Las bases teóricas fomentan la literatura necesaria para fortalecer la idea de un plan de negocio y ejecutarlo. Las estadísticas del país indican que el emprendiendo surge en 7 de cada 10 personas en Ecuador, sin embargo el 90% no alcanza el primer año debido al escaso estudio que se debe realizar sobre la situación y entorno que conlleva la formación del negocio. El principal objetivo es satisfacer la demanda mediante elementos diferenciadores que no ofrece la competencia del sector. Mediante técnicas de medición de datos y una metodología aplicada de campo se pudo extraer la información necesaria para conocer las necesidades de los clientes del sector y establecer los parámetros para la creación de la empresa (aspectos legales, técnicos, etc.). El análisis financiero indica que es un proyecto rentable con una TIR superior a la tasa de descuento, un VAN positivo y un periodo de recuperación de 3 años.
The present project is a business plan specifically a women's clothing marketing company with a tendency to a youth market in the north of the city of Guayaquil. The theoretical foundations promote the necessary literature to strengthen the idea of a business plan and execute it. The statistics of the country indicate that entrepreneurship arises in 7 out of 10 people in Ecuador, however 90% does not reach the first year due to the limited study that must be done on the situation and environment involved in the formation of the business. The main objective is to satisfy the demand through differentiating elements that the competition of the sector does not offer. Through data measurement techniques and a field applied methodology it was possible to extract the necessary information to know the needs of the sector's clients and establish the parameters for the creation of the company (legal, technical aspects, etc.). The financial analysis indicates that it is a profitable project with an IRR above the discount rate, a positive NPV and a recovery period of 3 years.
The present project is a business plan specifically a women's clothing marketing company with a tendency to a youth market in the north of the city of Guayaquil. The theoretical foundations promote the necessary literature to strengthen the idea of a business plan and execute it. The statistics of the country indicate that entrepreneurship arises in 7 out of 10 people in Ecuador, however 90% does not reach the first year due to the limited study that must be done on the situation and environment involved in the formation of the business. The main objective is to satisfy the demand through differentiating elements that the competition of the sector does not offer. Through data measurement techniques and a field applied methodology it was possible to extract the necessary information to know the needs of the sector's clients and establish the parameters for the creation of the company (legal, technical aspects, etc.). The financial analysis indicates that it is a profitable project with an IRR above the discount rate, a positive NPV and a recovery period of 3 years.
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PLAN DE NEGOCIOS, EMPRENDIMIENTO, ROPA