Diseño de un plan de negociación con las empresas de la república de China para la comercialización en Guayaquil de productos de seguridad y vigilancia
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Fecha
2015
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Universidad de Guayaquil Facultad de Ciencias Administrativas
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El presente trabajo expone un plan de negocios para la realización futura de una PYMES encargada de la importación de equipo de seguridad y vigilancia que colaboraría e incrementaría los esfuerzos que realizan el gobierno nacional y la alcaldía de Guayaquil en materia de seguridad. Para dicho plan se contaría con equipos electrónicos de la República Popular de China, equipos que por su constante evolución son muy apetecidos en el mercado nacional. En el presente análisis de mercado se indica que, efectivamente, existe una gran demanda a satisfacer, ya que la percepción de la inseguridad crece en la ciudad y los habitantes están tomando diversas medidas para resolver este problema. Los equipos electrónicos a importarse complementarían la protección brindada por los modernos sistemas de seguridad que a nivel macro se están instalando en Guayaquil, tales como el sistema ECU911 y el Ojo de Águila Las buenas relaciones comerciales que mantiene el actual gobierno con la República Popular de China han hecho crecer el interés de los fabricantes de ese país por negociar con empresarios de nuestro país, por la cual existe una gran apertura a la negociación donde el fin de ellos es (win to win) ganar o ganar, y esto nos permitirá tener una mayor confianza para tomar la decisión y realizar la compra e importación. A pesar de la existencia de algunos competidores en el mercado local que también adquieren sus productos desde la República Popular de China, tenemos una gran demanda a satisfacer. Esto nos permite incursionar en este negocio teniendo en cuenta que es muy factible desde el punto de vista financiero.
This paper presents a business plan for the future realization of a PYMES responsible for the import of security and surveillance equipment that would collaborate and increase the efforts of the national government and the Municipality of Guayaquil in the subject of security. For this plan we will rely on electronic equipment from the People's Republic of China, equipment that for its constant evolution is highly sought in the domestic market. Our market analysis indicated that, indeed, there is a great demand to meet, as the perception of insecurity in the city is growing and the people is taking various measures to solve the problem. The imported electronic equipment will complement the protection provided by the modern, macro level security systems that are being installed in Guayaquil, such as ECU911 system and Eagle Eye.The good business relations that the current government maintains with the People's Republic of China have grown the interest of manufacturers in the country to negotiate with businessmen of our country. There is great openness to negotiation, which to them is a win-win scenario. These circumstances will give us more confidence to make the decision and make the purchase and import. Despite the existence of some competitors in the local market who also imports its products from China, we have a high demand to comply. This allows us to venture into this business given that is very feasible from a financial point of view. Key words: security, negotiation, importer.
This paper presents a business plan for the future realization of a PYMES responsible for the import of security and surveillance equipment that would collaborate and increase the efforts of the national government and the Municipality of Guayaquil in the subject of security. For this plan we will rely on electronic equipment from the People's Republic of China, equipment that for its constant evolution is highly sought in the domestic market. Our market analysis indicated that, indeed, there is a great demand to meet, as the perception of insecurity in the city is growing and the people is taking various measures to solve the problem. The imported electronic equipment will complement the protection provided by the modern, macro level security systems that are being installed in Guayaquil, such as ECU911 system and Eagle Eye.The good business relations that the current government maintains with the People's Republic of China have grown the interest of manufacturers in the country to negotiate with businessmen of our country. There is great openness to negotiation, which to them is a win-win scenario. These circumstances will give us more confidence to make the decision and make the purchase and import. Despite the existence of some competitors in the local market who also imports its products from China, we have a high demand to comply. This allows us to venture into this business given that is very feasible from a financial point of view. Key words: security, negotiation, importer.
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DISEÑO, NEGOCIACIÓ Y COMERCIALIZACIÓN