Construcción de imagen corporativa e identidad visual como estrategia de Posicionamiento comercial del Taller Restrepo.
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Fecha
2017-02
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UNIVERSIDAD DE GUAYAQUIL
Resumen
El problema de alta demanda que tiene la ciudad de Guayaquil en la
utilización de los vehículos personales, en este caso nos vamos a referir a las
motocicletas, hace que cada vez exista más competitividad en este mercado de
talleres mecánicos en donde los lugares de capacidad de instalar dichos talleres se
ven cada vez más saturados, motivo por el que el propietario del negocio está
expuesto a cambios como la reducción de costos en publicidad tratando de
invertirla en producto-repuestos y excelencia en mano de obra. Olvidando que la
imagen e identidad visual que proyecta un negocio que brinde un
servicio/producto es una parte fundamental, ya que hace que el cliente potencial se
sienta atraído.
Mediante la observación realizada se evidenció la falta de imagen
corporativa e identidad visual de la cual carece el Taller mecánico de motocicletas
“Restrepo” y de su funcionamiento empírico, siendo este motivo evidente para la
elaboración de la presente propuesta con el fin de que el taller mejore su imagen y
tenga su propia identidad visual, ya que tiene 10 años en el mercado y ya es hora
de trabajar en un mejor posicionamiento para lograr ser identificado y reconocido
como un taller con excelente mano de obra y calidad en sus repuestos.
The problem of high demand that the city of Guayaquil in the use of personal vehicles in this case we will refer us to motorcycles, makes increasingly competitive exists in this market for mechanical workshops where local capacity install these workshops increasingly saturated reason that the business owner is exposed to changes such as reducing advertising costs in trying to invest in product-parts and labor excellence look. Forgetting that the visual image and identity that projects a business that provides a service / product is a fundamental part, because it makes the potential customer feel attracted. Through the observation made by the author's lack of visual corporate image and identity which lacks the mechanical workshop motorcycles "Restrepo" and its empirical performance was evident and this obvious to the realization of this proposal reason in order to the workshop to improve its image and has its own visual identity as it has many years in the market which is high time to work in a better position to manage to be identified and recognized as a workshop with excellent workmanship and quality in their parts .
The problem of high demand that the city of Guayaquil in the use of personal vehicles in this case we will refer us to motorcycles, makes increasingly competitive exists in this market for mechanical workshops where local capacity install these workshops increasingly saturated reason that the business owner is exposed to changes such as reducing advertising costs in trying to invest in product-parts and labor excellence look. Forgetting that the visual image and identity that projects a business that provides a service / product is a fundamental part, because it makes the potential customer feel attracted. Through the observation made by the author's lack of visual corporate image and identity which lacks the mechanical workshop motorcycles "Restrepo" and its empirical performance was evident and this obvious to the realization of this proposal reason in order to the workshop to improve its image and has its own visual identity as it has many years in the market which is high time to work in a better position to manage to be identified and recognized as a workshop with excellent workmanship and quality in their parts .
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IMAGEN CORPORATIVA, IDENTIDAD VISUALP, POSICIONAMIENTO, ESTRATEGIAS, PUBLICIDAD
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APA