COMUNICACIÓN VISUAL Y SU INFLUENCIA EN LA ESTRUCTURA DE LA MARCA DE LA EMPRESA “LA BASE SECRETA STUDIO”.
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Fecha
2017-12-04
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UNIVERSIDAD DE GUAYAQUIL
Resumen
El proyecto realizado permitió el análisis de la identidad corporativa del estudio de grabación “La Base Secreta Studio”, contemplando su filosofía corporativa(misión, visión y valores) y su identidad visual (símbolo, logotipo, tipografía, nombre y colores corporativos) el objetivo de este estudio es elaborar un manual de marca que establece el uso de sus elementos para su comunicación y garantice un mejor posicionamiento ante la competencia de modo que al simplemente míralo o mencionarlo las personas lo recuerden o identifiquen, razón por la cual se eligió una imagen muy llamativa, colorida condiciones necesarias para llegar a todos los clientes.
El fin de este estudio es que, la empresa La Base Secreta Studio pueda acrecentar su actividad y a la vez los clientes valoricen su trabajo, con una marca que identifique la conceptualización y el valor que cada uno de ellos aporta a su actividad y beneficia a sus consumidores. La modalidad de la investigación fue, cualitativa por ser la más apropiada para obtener información precisa y llegar a los objetivos que se han planteado y cuantitativa ya que por analizar elementos que fueron medidos y cuantificados.
The project allowed the analysis of the corporate identity of the recording studio "La Base Secreta Studio", contemplating its corporate philosophy (mission, vision and values) and its visual identity (symbol, logo, typography, name and corporate colors) Of this study is to develop a brand manual that establishes the use of its elements for communication and ensures a better positioning before the competition so that by simply looking at it or mentioning it, people remember it or identify it, which is why an image was chosen Very eye-catching, colorful conditions needed to reach all customers. The purpose of this study is that the company La Base Secreta Studio can increase its activity and at the same time the clients value their work, with a brand that identifies the conceptualization and the value that each of them contributes to its activity and benefits its consumers. The modality of the research was qualitative because it was the most appropriate to obtain accurate information and reach the objectives that have been raised and quantitative since for analyzing elements that were measured and quantified.
The project allowed the analysis of the corporate identity of the recording studio "La Base Secreta Studio", contemplating its corporate philosophy (mission, vision and values) and its visual identity (symbol, logo, typography, name and corporate colors) Of this study is to develop a brand manual that establishes the use of its elements for communication and ensures a better positioning before the competition so that by simply looking at it or mentioning it, people remember it or identify it, which is why an image was chosen Very eye-catching, colorful conditions needed to reach all customers. The purpose of this study is that the company La Base Secreta Studio can increase its activity and at the same time the clients value their work, with a brand that identifies the conceptualization and the value that each of them contributes to its activity and benefits its consumers. The modality of the research was qualitative because it was the most appropriate to obtain accurate information and reach the objectives that have been raised and quantitative since for analyzing elements that were measured and quantified.
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Palabras clave
Manual, Marca, Identidad corporativa, Clientes
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APA