Estudio para creación de empresa de eventos infantiles en el norte de Guayaquil
Fecha
2021
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Editor
Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El objetivo principal de este trabajo es realizar un estudio para la creación de una empresa de eventos infantiles en el norte Guayaquil, que brinde creatividad e innovación en la organización de cada fiesta; la investigación con enfoque cuantitativo y cualitativo, de alcance descriptivo, buscó conocer las necesidades y el nivel de aceptación de una empresa de este tipo en la ciudadela Martha de Roldós, la técnica utilizada fue la encuesta en línea, por medio de un cuestionario de diez preguntas que se aplicó a 362 informantes, los resultados obtenidos indican que existe una demanda insatisfecha; lo que dio paso al desarrollo de la propuesta; se estableció la misión, visión, la estructura organizacional con la que contará la empresa, así mismo su ubicación, los procedimientos y recursos necesarios para su funcionamiento. De igual manera se desarrolló un estudio financiero que permitió conocer la inversión inicial del proyecto, además de la proyección de costos y gastos; finalmente se realiza una evaluación financiera a través de los indicadores VAN, TIR, y el periodo de recuperación de la inversión, que permitió determinar que el proyecto es viable y rentable.
The main objective of this work is to perform a study for the creation of a company for children's events in northern Guayaquil, which provides creativity and innovation in the organization of each party; the research with a quantitative and qualitative approach, of descriptive scope, sought to know the needs and the level of acceptance of a company of this type in the citadel Martha de Roldós, the technique used was the online survey, through a ten questions questionnaire that was applied to 362 informants, that was applied to 362 informants, the results indicate that there is an unmet demand; what gave way to the development of the proposal; the mission, vision, organizational structure with which the company will count was established, as well as its location, necessary procedures and resources for their operation. Similarly a financial study was developed that allowed to know the initial investment of the project, in addition to the projection of costs and expenses; finally a financial assessment is carried out through the VAN, TIR, and investment recovery period indicators, which made it possible to determine that the project is viable and profitable.
The main objective of this work is to perform a study for the creation of a company for children's events in northern Guayaquil, which provides creativity and innovation in the organization of each party; the research with a quantitative and qualitative approach, of descriptive scope, sought to know the needs and the level of acceptance of a company of this type in the citadel Martha de Roldós, the technique used was the online survey, through a ten questions questionnaire that was applied to 362 informants, that was applied to 362 informants, the results indicate that there is an unmet demand; what gave way to the development of the proposal; the mission, vision, organizational structure with which the company will count was established, as well as its location, necessary procedures and resources for their operation. Similarly a financial study was developed that allowed to know the initial investment of the project, in addition to the projection of costs and expenses; finally a financial assessment is carried out through the VAN, TIR, and investment recovery period indicators, which made it possible to determine that the project is viable and profitable.
Descripción
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Palabras clave
ESTUDIO, EMPRENDIMIENTO, FACTIBILIDAD, RENTABILIDAD
Citación
APA