Análisis de la factibilidad para la exportación de muebles de madera de la empresa mueblería avril ubicada en la ciudad de Guayaquil.
Fecha
2021-10
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El presente trabajo tiene como finalidad analizar la factibilidad para la exportación de muebles de madera de la empresa mueblería Avril, hacia un mercado accesible para la comercialización. Con el análisis de los factores externos de los mercados internacionales, se logró determinar que Estados Unidos tiene una excelente oportunidad comercial para tener negocios, considerando la población, hábitos de compra, moneda y acuerdos comerciales. La metodología empleada para la investigación fue de enfoque mixto, se realizó una entrevista a una exportadora de muebles en el Ecuador, con la finalidad de indagar sobre aspectos relevantes y necesarios al momento de realizar la exportación; también se realizó una encuesta dirigida a 15 importadores de muebles de madera, que se encuentra localizados en Estados Unidos. Entre los resultados de la encuesta se puede observar cómo los importadores consideran como característica principal el precio del mueble, el estado donde comercializan los muebles de mayor incidencia es en el Norte de California, prefieren el pago directo, cada importador tiene diferentes volúmenes de compra, un factor de éxito para que ellos decidan importar es que el exportar presente originalidad, exclusividad del diseño y la compra del mueble, lo realizan mediante un bróker. Finalmente, en el análisis financiero es viable, en sus indicadores financieros, dando como resultado una inversión de $35.661,15.
The purpose of this work is to analyze the feasibility of exporting wooden furniture from the company Avril furniture, to an accessible market for commercialization. With the analysis of the external factors of the international markets, it was possible to determine that the United States has an excellent commercial opportunity to do business, considering the population, purchasing habits, currency and trade agreements. The methodology used for the research was of a mixed approach, an interview was conducted with a furniture exporter in Ecuador, in order to inquire about relevant and necessary aspects at the time of exporting; A survey was also conducted among 15 importers of wooden furniture, which are located in the United States. Among the results of the survey, it can be seen how importers consider the price of furniture as the main characteristic, the state where they sell the furniture with the highest incidence is in Northern California, they prefer direct payment, each importer has different purchase volumes, a factor of success for them to decide to import is that exporting this originality, exclusivity of the design and the purchase of the furniture, is done through a broker. Finally, in the financial analysis it is viable, in its financial indicators, resulting in an investment of $ 35,661.15
The purpose of this work is to analyze the feasibility of exporting wooden furniture from the company Avril furniture, to an accessible market for commercialization. With the analysis of the external factors of the international markets, it was possible to determine that the United States has an excellent commercial opportunity to do business, considering the population, purchasing habits, currency and trade agreements. The methodology used for the research was of a mixed approach, an interview was conducted with a furniture exporter in Ecuador, in order to inquire about relevant and necessary aspects at the time of exporting; A survey was also conducted among 15 importers of wooden furniture, which are located in the United States. Among the results of the survey, it can be seen how importers consider the price of furniture as the main characteristic, the state where they sell the furniture with the highest incidence is in Northern California, they prefer direct payment, each importer has different purchase volumes, a factor of success for them to decide to import is that exporting this originality, exclusivity of the design and the purchase of the furniture, is done through a broker. Finally, in the financial analysis it is viable, in its financial indicators, resulting in an investment of $ 35,661.15
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Palabras clave
ESTADOS UNIDOS, EXPORTACIÓN, FACTIBILIDAD, MUEBLES DE MADERA, MERCADOS INTERNACIONALES.
Citación
APA