Herramientas tecnológicas en el marketing estratégico educativo.
Fecha
2023-09
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Universidad de Guayaquil. Facultad de Filosofía, Letras y Ciencias de la Educación.
Resumen
El presente trabajo investigativo tuvo como objetivo analizar la influencia de las herramientas tecnológicos en el marketing estratégico educativo aplicado en la Facultad de Filosofía, Letras y Ciencias de la Educación periodo 2023-2024, la principal problemática es el uso del marketing estratégico en el mundo educativo es una vertiente que desciende de la mercadotecnia donde cuya metodología parte de la estrategia como eje central para analizar el consumidor, la marca, y, por ende, el entorno del mercado el cual sirve para crear una propuesta de valor en un tiempo determinado llámese este, medio y largo plazo. Para el desarrollo se utilizó una metodología conlleva un enfoque cuantitativo y cualitativo. Por otro lado, el método que se empleo es el inductivo-deductivo el cual permite estipular las conclusiones de forma general; ante ello, permitirá el uso de instrumento como la entrevista y una encuesta. Asimismo, la población de estudio que se manejó para la recolección de datos fue de 112 estudiantes. Como conclusión, se demostrar que el uso de herramientas digitales incide directamente en el incremento de estudiantes en estos centros de educación superior.
The objective of this research work was to analyze the influence of technological tools on educational strategic marketing applied in the Faculty of Philosophy, Letters and Educational Sciences period 2023-2024, the main problem is the use of strategic marketing in the educational world. It is a slope that descends from marketing where the methodology is based on the strategy as the central axis to analyze the consumer, the brand, and, therefore, the market environment which serves to create a value proposition in a certain time, call this, medium and long term. For the development, a methodology was used that involves a quantitative and qualitative approach. On the other hand, the method that was used is the inductive-deductive which allows to stipulate the conclusions in a general way; Given this, it will allow the use of instruments such as the interview and a survey. Likewise, the study population that was managed for data collection was 112 students. In conclusion, it will be demonstrated that the use of digital tools directly affects the increase of students in these higher education centers.
The objective of this research work was to analyze the influence of technological tools on educational strategic marketing applied in the Faculty of Philosophy, Letters and Educational Sciences period 2023-2024, the main problem is the use of strategic marketing in the educational world. It is a slope that descends from marketing where the methodology is based on the strategy as the central axis to analyze the consumer, the brand, and, therefore, the market environment which serves to create a value proposition in a certain time, call this, medium and long term. For the development, a methodology was used that involves a quantitative and qualitative approach. On the other hand, the method that was used is the inductive-deductive which allows to stipulate the conclusions in a general way; Given this, it will allow the use of instruments such as the interview and a survey. Likewise, the study population that was managed for data collection was 112 students. In conclusion, it will be demonstrated that the use of digital tools directly affects the increase of students in these higher education centers.
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Palabras clave
HERRAMIENTA, TECNOLOGÍA, MARKETING
Citación
APA