Diagnóstico de los recursos turísticos del bosque protector "Cerro Blanco", para el diseño de una nueva estrategia de promoción y publicidad.
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2021
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Universidad de Guayaquil: Facultad de Comunicación Social
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El presente trabajo investigativo que tiene como objetivo determinar el debido diagnóstico de los recursos turísticos del bosque protector cerro blanco, que mediante el cual se elabore un plan de estrategia de promoción y publicidad; ya que el Bosque protector cerro blanco, a pesar de contener recursos naturales, disposición turística y actividades acordes para la interacción con el medio ambiente; su estrategia publicitaria no ha provocado la debida atracción del público. Por consiguiente se debe aplicar una investigación que detalle los recursos naturales y turísticos, además de conocer el nivel de reconocimiento acerca del bosque protector cerro blanco, de sus actividades y servicios que tiene la población; una vez obtengamos los datos requeridos se realizara un plan de estrategia de promoción y publicidad, que beneficie al bosque protector cerro blanco a impulsar la afluencia de visitantes.
The objective of this research work is to diagnose the touristic resources of the Cerro Blanco Protective Forest through which we determine a promotion and advertising strategy plan; since the Cerro Blanco Protective Forest, despite containing natural resources, touristic disposition and activities in accordance with the interaction with the environment; its advertising strategy has not attracted public appeal. Therefore, an investigation must be applied that details the natural and touristic resources, in addition to knowing the level of recognition about the Cerro Blanco Protective Forest, its activities and services that the population has; once we obtain the required data, a promotion and advertising strategy plan will be carried out, which will benefit the Cerro Blanco Protective Forest to help boost the influx of visitors.
The objective of this research work is to diagnose the touristic resources of the Cerro Blanco Protective Forest through which we determine a promotion and advertising strategy plan; since the Cerro Blanco Protective Forest, despite containing natural resources, touristic disposition and activities in accordance with the interaction with the environment; its advertising strategy has not attracted public appeal. Therefore, an investigation must be applied that details the natural and touristic resources, in addition to knowing the level of recognition about the Cerro Blanco Protective Forest, its activities and services that the population has; once we obtain the required data, a promotion and advertising strategy plan will be carried out, which will benefit the Cerro Blanco Protective Forest to help boost the influx of visitors.
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DIAGNÓSTICO, BOSQUE PROTECTOR CERRO BLANCO, PROMOCIÓN, TURISMO
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