La actividad de Servicios Funerarios y su Incidencia en la Rentabilidad Financiera de la Empresa Camposantos del Ecuador “Parque de la Paz”, Parroquia La Aurora. Periodo 2012–2016
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2018-09-29
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Universidad de Guayaquil. Facultad de Ciencias Económicas
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El presente estudio del proyecto comprende un análisis económico en la actividad de servicios funerarios y su incidencia en la rentabilidad financiera de la empresa Camposantos del Ecuador: Parque de la Paz, parroquia La Aurora periodo 2012 al 2016, para cumplir un objetivo se investigó los principales factores que influyen en la rentabilidad financiera de las empresas privadas de servicios funerarios. Su actividad financiera con la comercialización y la sostenibilidad de la economía en la ciudad de Guayaquil; Se analiza generalmente el ámbito económico y social , determinando cuales han sido los principales factores que han contribuido con el crecimiento y desarrollo, crear e innovar planes de negocios para incrementar las ventas , proponiendo muevas estrategias de posicionamiento con la finalidad de liderar en el mercado entre sus principales competidores, incrementar la inversión con el fin de obtener beneficios al desarrollo y crecimiento en la rentabilidad financiera de los servicios funerarios.
The present study of the project includes an economic analysis i the activity of funeral services and its impact on the financial profitability of the company Camposantos of Ecuador: Peace Park, La Aurora parish period 2012 to 2016, to meet a goal the main researches were investigated factors that influence the financial profitability of private funeral service companies. Its financial activity with the commercialization and sustainability of the economy in the city of Guayaquil; The economic and social sphere is generally analyzed, determining which have been the main factors that have contributed to growth and development, creating and innovating business plans to increase sales, proposing moving positioning strategies in order to lead in the market between its main competitors, increase investment in order to obtain benefits for development and growth in the financial profitalility of funeral services.
The present study of the project includes an economic analysis i the activity of funeral services and its impact on the financial profitability of the company Camposantos of Ecuador: Peace Park, La Aurora parish period 2012 to 2016, to meet a goal the main researches were investigated factors that influence the financial profitability of private funeral service companies. Its financial activity with the commercialization and sustainability of the economy in the city of Guayaquil; The economic and social sphere is generally analyzed, determining which have been the main factors that have contributed to growth and development, creating and innovating business plans to increase sales, proposing moving positioning strategies in order to lead in the market between its main competitors, increase investment in order to obtain benefits for development and growth in the financial profitalility of funeral services.
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COMERCIALIZACIÓN, SOSTENIBILIDAD FINANCIERA, COMPETENCIA, RENTABILIDAD FINANCIERA