Análisis del turismo en Gualaceo durante el período 2012-2015
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
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Gualaceo es un cantón que posee paisajes, clima y sitios naturales que destacan como destinos turísticos; los cuales para poder ser explotados requieren de mayor atención por parte de los turistas. Una forma de atraer afluencia de visitantes fue la construcción del primer parque acuático de la región, denominado Parque Acuático Planeta Azul. Evidentemente la construcción del mismo permitió un incremento del flujo de turistas en primera instancia, lo cual mejoró la calidad de vida de los habitantes del cantón, sin embargo al pasar el tiempo hubo una nueva baja en la afluencia de visitantes. En el presente proyecto se describen las bases teóricas del turismo, marketing y como se realiza la promoción del mismo considerando que las ciudades tratan de mejorar la percepción del destino turístico frente al mundo. Mediante la encuesta se logra analizar a dos grandes grupos que cohabitan en el cantón: los residentes y los que están de paso en la ciudad; se examina la opinión de cómo ellos ven la situación turística posterior a la creación del parque acuático y la realidad actual del cantón en cuanto a infraestructura y oferta turística. Finalmente, se diseñaron estrategias de marketing territorial con el fin de atraer más personas al cantón desarrollando previamente una imagen del destino, la administración del cantón deberá encauzar sus esfuerzos para lograr la cooperación total entre los habitantes, sector público y sector privado, a fin de consolidar la imagen propuesta. Dentro de las estrategias planteadas se propone la creación de paquetes turísticos mediante la alianza entre el Parque Acuático Planeta Azul y Municipio de Gualaceo; estas ofertas turísticas permitirán a los viajeros permanecer por al menos un día de estadía en el cantón, con la oportunidad de visitar los lugares más significativos y realizar actividades. Todo este plan es con la finalidad de permitir aumentar los ingresos del sector.
Gualaceo is a canton that has landscapes, climate and natural sites that stand out as tourist destinations; and to be exploited requires more attention from tourists.. One way to increase numbers of visitors was the construction of the first water park in the region, called “Parque Acuático Planeta Azul”. Obviously its construction allowed an increased flow of tourists in the first instance, which improved the quality of life of the inhabitants of the canton, but over time there was a new low in the number of visitors. In the present project describes the theoretical bases of tourism, marketing and the promotion considering that cities try to improve the perception of the destination to the world. The survey is achieved by analyzing two large groups that coexist in the canton: residents and tourist who are passing through the city; the opinion of how do they see the tourism situation, after the creation of the water park and the current reality of the canton in infrastructure and tourist offer. Finally, territorial marketing strategies were designed attract more people to the canton by developing an image of the destination , the canton's administration should channel its efforts to achieve full cooperation among the inhabitants, the public sector and the private sector, in order to consolidate the proposed image. Within the proposed strategies, it is proposed the creation of tourist packages through the alliance between the “Parque Acuático Planeta Azul” and the Municipality of Gualaceo; These tourist offerings will enable travelers to stay for at least one day of stay in the canton, with the opportunity to visit the most significant places and activities. This whole plan is in order to allow the sector to increase revenue.
Gualaceo is a canton that has landscapes, climate and natural sites that stand out as tourist destinations; and to be exploited requires more attention from tourists.. One way to increase numbers of visitors was the construction of the first water park in the region, called “Parque Acuático Planeta Azul”. Obviously its construction allowed an increased flow of tourists in the first instance, which improved the quality of life of the inhabitants of the canton, but over time there was a new low in the number of visitors. In the present project describes the theoretical bases of tourism, marketing and the promotion considering that cities try to improve the perception of the destination to the world. The survey is achieved by analyzing two large groups that coexist in the canton: residents and tourist who are passing through the city; the opinion of how do they see the tourism situation, after the creation of the water park and the current reality of the canton in infrastructure and tourist offer. Finally, territorial marketing strategies were designed attract more people to the canton by developing an image of the destination , the canton's administration should channel its efforts to achieve full cooperation among the inhabitants, the public sector and the private sector, in order to consolidate the proposed image. Within the proposed strategies, it is proposed the creation of tourist packages through the alliance between the “Parque Acuático Planeta Azul” and the Municipality of Gualaceo; These tourist offerings will enable travelers to stay for at least one day of stay in the canton, with the opportunity to visit the most significant places and activities. This whole plan is in order to allow the sector to increase revenue.
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CITYMARKETING, GUALACEO, TURISMO, ESTRATEGIAS