Diseño de una empresa de marketing digital " Lissof" como medio de promoción para las pymes de la provincia de Santa Elena
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Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La publicidad es uno de los puntos referenciales en las empresas que desean posicionar su imagen en el mercado y más aún poder ganar clientes; el objetivo primordial de la publicidad es informar, persuadir y recordar a los consumidores del bien o producto existente en el mercado. No obstante, es importante indicar que el marketing digital se fundamenta en la adaptación de estrategias de ventas que se desarrollan en los medios digitales, por consiguiente, una estrategia digital debe de estar constituida por espacios en las que el target interactúe de forma directa con la empresa, tomando en cuenta las opiniones de los usuarios y así mejorar el proceso de comercialización. El presente estudio trata de la influencia que mantienen las redes sociales como principal medio de promoción para cada una de las empresas pymes que se encuentran realizando sus funciones en la Provincia de Santa Elena, ya que el turismo evidente en la provincia ha originado el desarrollo de pequeñas y medianas empresas que son aquellas que actualmente solicitan promocionarse para dar a conocer los productos y los servicios a los visitantes. Para el desarrollo de la investigación se tomó en cuenta cada uno de los aspectos transcendentales como los conceptos y definiciones, la opinión de cada uno de los implicados en la indagación, así como la determinación de la propuesta, la cual radica en la creación de esta empresa de marketing digital que sirva como medio de promoción para las pymes de la provincia de Santa Elena.
Advertising is one of the references in each of the companies that want to position your image in the market and win customers even more power points; the primary goal of advertising is to inform, persuade and remind consumers of the good or product on the market. However, it is important to note that digital marketing is based on adapting sales strategies developed in digital media, therefore a digital strategy must be formed by spaces in which the target interacts directly with the company, taking into account the views of users and improve the marketing process. This study discusses the influence that keeps social networks as their primary means of promotion for each SME companies that are performing their duties in the Province of Santa Elena, since the obvious tourism in the province has led to the development small and medium enterprises are those currently seeking to publicize promote products and services to visitors. For the development of research took into account each of the transcendental aspects such as the concepts and definitions, the opinion of each of those involved in the inquiry, and the determination of the proposal, which lies in the creation of this digital marketing company that serves as a means of promotion for SMES in the province of Santa Elena .
Advertising is one of the references in each of the companies that want to position your image in the market and win customers even more power points; the primary goal of advertising is to inform, persuade and remind consumers of the good or product on the market. However, it is important to note that digital marketing is based on adapting sales strategies developed in digital media, therefore a digital strategy must be formed by spaces in which the target interacts directly with the company, taking into account the views of users and improve the marketing process. This study discusses the influence that keeps social networks as their primary means of promotion for each SME companies that are performing their duties in the Province of Santa Elena, since the obvious tourism in the province has led to the development small and medium enterprises are those currently seeking to publicize promote products and services to visitors. For the development of research took into account each of the transcendental aspects such as the concepts and definitions, the opinion of each of those involved in the inquiry, and the determination of the proposal, which lies in the creation of this digital marketing company that serves as a means of promotion for SMES in the province of Santa Elena .
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PROMOCIONES, DISEÑO, REDES SOCIALES, MICROEMPRESAS