Análisis situacional para mejorar la calidad de servicios en el gimnasio “olimpo gym” ubicado en la 10ma y francisco de marco de la ciudad de Guayaquil.
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2017-02
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UNIVERSIDAD DE GUAYAQUIL
Resumen
Análisis situacional para mejorar la calidad de servicios en el gimnasio
“olimpo gym” ubicado en la 10ma y francisco de marco de la ciudad
de Guayaquil. Diseño/Propuesta para mejorar procesos de servicios y
atención a clientes.
Los clientes de la ciudad de Guayaquil, carecen de un gimnasio
que les ofrezca variedad de servicios, asesoría , monitoreo para su
entrenamiento, además que estos incluyan espacios amplios donde
puedan desarrollar sus actividades deportivas cómodamente, los
gimnasios presentes en esta ciudad, rústicos y con maquinarias
obsoletas únicamente cuentan con lo básico para prestar su servicio,
es decir, entrenamiento de fisicoculturismo mediante pesas, dejando a
un lado otras disciplinas y nuevas tendencias en cuanto al cuidado
físico, en los negocios de este tipo se posee una alta demanda en el
segmento masculino ya que ellos son los usuarios más frecuentes en
este mercado mientras tanto por el segmento femenino esta poco o
nada explotado este tipo de negocios, ya que al no contar con
disciplinas físicas que se ajusten a sus requerimientos desisten en
realizar actividades física dentro de estos gimnasios, al no contar con
variedad los clientes no encuentran un lugar adecuado y así mismo
que este les brinde las garantías necesarias para lograr sus objetivos
propuestos
Situational analysis to improve the quality of services in the olimpo gym located at 10th and Francisco de marco in Guayaquil city. Disen/proposal to improve processes and services as well as costumer service. Customers of the city of Guayaquil, lack the gym experience that offers a variety of services like counseling, monitoring for training, in addition these gyms should include large spaces where clients can develop their sporting activities comfortably, gymnasiums present in this city have rustic and obsolete machinery and they only have the basics to provide their service, i.e. bodybuilding training using weights, leaving aside other disciplines and new trends in the physical care, business of this type has a high demand in the segment male because they are the most frequent users in this market while the female segment is little or have not exploited this business, since women do not have physical disciplines that suit their requirements and needs they desist in doing physical activities within these gyms, customers cannot find a suitable place that meets their needs neither these gyms give them the necessary guarantees to achieve their objectives.
Situational analysis to improve the quality of services in the olimpo gym located at 10th and Francisco de marco in Guayaquil city. Disen/proposal to improve processes and services as well as costumer service. Customers of the city of Guayaquil, lack the gym experience that offers a variety of services like counseling, monitoring for training, in addition these gyms should include large spaces where clients can develop their sporting activities comfortably, gymnasiums present in this city have rustic and obsolete machinery and they only have the basics to provide their service, i.e. bodybuilding training using weights, leaving aside other disciplines and new trends in the physical care, business of this type has a high demand in the segment male because they are the most frequent users in this market while the female segment is little or have not exploited this business, since women do not have physical disciplines that suit their requirements and needs they desist in doing physical activities within these gyms, customers cannot find a suitable place that meets their needs neither these gyms give them the necessary guarantees to achieve their objectives.
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CLIENTES, INCIDENCIA, ENTRENAMIENTO, OBJETIVOS, FÍSICOCULTURISMO, SERVICIO, GIMNASIO, DISCIPLINA FÍSICA, RÚSTICO, CUIDADO FÍSICO
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