Financiamiento de un proyecto de Factibilidad para la generación y Comercialización de Productos de limpieza Ecológicos; y las Perspectivas para su Exportación
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2013
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Durante esta investigación demostraremos que El Proyecto para la Elaboración y Comercialización de Productos de Limpieza Ecológicos es factible, porque tiene aceptación en el mercado local, y goza de rentabilidad financiera, además se obtendrá los parámetros necesarios para lograr incursionar en el mercado extranjero.
Ecuador siempre fue un país consumidor y lo sigue siendo aún en varios aspectos, pero en los últimos años los gobiernos han implantado políticas de elaboración de productos ecuatorianos que le ha dado gran impulso a la economía nacional y ve con buenos ojos hacia el futuro el incremento de producción en varios sectores logrando así, empezar a exportar productos diferentes a los ya tradicionales como generalmente lo han sido el petróleo, banano, cacao, mango entre otros.
La base de la investigación se centra en las amas de casa, empresas que prestan servicio de limpieza, instituciones del estado, etcétera, que tienen una necesidad insatisfecha debido a que en el medio no existen este tipo de productos que sustituyan a los convencionales y que brinde una satisfacción mayor a la que han estado acostumbradas. Estudios ya realizados, han demostrado científicamente de que el uso de detergentes que no son biodegradables causa deterioro en la salud de las personas por lo general en el hígado, riñones y vías respiratorias, lo cual nos ha encaminado a la creación de la línea de productos ecológicos llamados Mr. George, tomando el nombre de la tortuga gigante que tuvo su deceso en las islas Galápagos de nuestro país, y es un símbolo muy significativo para la ecología.
A través de la Corporación Financiera Nacional, se obtiene el 39,73% de la inversión inicial para el Proyecto, el 22,60% capital propio y el 37,67% por el aporte de un inversionista patrocinador, quien tiene una empresa de generación de productos de limpieza y está interesado en convertir a éstos en biodegradables.
La demanda para los productos ecológicos arrojados por una investigación del INEC publicado en junio de 2012, indica que hay un 65,9% compraría productos ecológicos si el costo en menor al usado, un 33,8%, si el costo es igual y un 1.59% indiferente al precio habitual, estos datos son tomados de encuestas realizadas a hogares guayaquileños, este estudio soportará nuestra investigación de mercados la cual arroja que el 90,25% de los consultados cambiarían su detergente habitual por uno ecológico y del desinfectante el 89% estaría dispuesto a cambiar su producto tradicional, dando como resultado que el proyecto goza de buena aceptación.
Su rentabilidad la analizamos en un periodo de 10 años, obteniendo un VAN de $106364,11 con una Tasa Pertinente de Descuento de 13%, y una TIR de 14,23% que es mayor a la TPD, por lo que el Proyecto es viable financieramente, el Proyecto es sensible a un aumento del 4% en los costos al igual que una disminución del 5% en los ingresos, pero resaltamos que en el proyecto, sólo se establecieron con 2 líneas de negocio que son el desinfectante y el detergente; y para una empresa de esta naturaleza es indispensable diversificar su producción, obteniendo de esta manera mayores beneficios
During this investigation demonstrate that the project for the development and marketing of green cleaning products is feasible, because it has acceptance in the local market, and enjoys financial performance also will get the parameters required to achieve break into the overseas market. Ecuador has always been a consumer country and still remains in many respects, but in recent years governments have implemented policies Ecuadorian product development has given great impetus to the national economy and welcomed into the future increase production in various sectors thus achieving begin exporting different products to traditional and generally have been oil, bananas, cocoa, mango and others. The base of the research focuses on housewives, companies providing cleaning service, state institutions, etc., that have an unmet need because in the middle there are these products to replace the conventional and provide greater satisfaction to which they have been accustomed. Existing studies have scientifically proven that the use of non-biodegradable detergents cause deterioration in the health of people usually in the liver, kidneys and respiratory system, which has aimed at the creation of the product line ecological called Mr. George, taking the name of the giant tortoise that was his demise in the Galapagos islands of our country, and is a significant symbol for ecology. Through the National Financial Corporation, is obtained 39.73% of the initial investment for the project, 22.60% equity and 37.67% for the contribution of sponsor investors, who has a generation company cleaning products and is interested in turning these into biodegradable. The demand for organic products thrown by INEC research published in June 2012 indicates a 65.9% buy organic products if the cost in less than used, 33.8%, if the cost is the same and a 1.59% indifferent to the usual price, these data are taken from household surveys Guayaquil, this study would support our market research which reveals that the 90.25% of respondents would change their usual one detergent and disinfectant eco 89% would be willing to change their traditional product, with the result that the project is well accepted. We analyze profitability in a period of 10 years, obtaining an NPV of $ 106,364.11 with a relevant rate of discount of 13% and an IRR of 14.23% which is higher than the TPD, so the project is viable financially, the project is sensitive to a 4% increase in costs as well as a 5% decline in revenue, but only emphasize that the project was designed with two business lines are the disinfectant and detergent, and a company of this nature is essential to diversify their production, thereby obtaining greater benefits.
During this investigation demonstrate that the project for the development and marketing of green cleaning products is feasible, because it has acceptance in the local market, and enjoys financial performance also will get the parameters required to achieve break into the overseas market. Ecuador has always been a consumer country and still remains in many respects, but in recent years governments have implemented policies Ecuadorian product development has given great impetus to the national economy and welcomed into the future increase production in various sectors thus achieving begin exporting different products to traditional and generally have been oil, bananas, cocoa, mango and others. The base of the research focuses on housewives, companies providing cleaning service, state institutions, etc., that have an unmet need because in the middle there are these products to replace the conventional and provide greater satisfaction to which they have been accustomed. Existing studies have scientifically proven that the use of non-biodegradable detergents cause deterioration in the health of people usually in the liver, kidneys and respiratory system, which has aimed at the creation of the product line ecological called Mr. George, taking the name of the giant tortoise that was his demise in the Galapagos islands of our country, and is a significant symbol for ecology. Through the National Financial Corporation, is obtained 39.73% of the initial investment for the project, 22.60% equity and 37.67% for the contribution of sponsor investors, who has a generation company cleaning products and is interested in turning these into biodegradable. The demand for organic products thrown by INEC research published in June 2012 indicates a 65.9% buy organic products if the cost in less than used, 33.8%, if the cost is the same and a 1.59% indifferent to the usual price, these data are taken from household surveys Guayaquil, this study would support our market research which reveals that the 90.25% of respondents would change their usual one detergent and disinfectant eco 89% would be willing to change their traditional product, with the result that the project is well accepted. We analyze profitability in a period of 10 years, obtaining an NPV of $ 106,364.11 with a relevant rate of discount of 13% and an IRR of 14.23% which is higher than the TPD, so the project is viable financially, the project is sensitive to a 4% increase in costs as well as a 5% decline in revenue, but only emphasize that the project was designed with two business lines are the disinfectant and detergent, and a company of this nature is essential to diversify their production, thereby obtaining greater benefits.
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RENTABILIDAD, COSTOS, PRECIOS, COMPETENCIA