El diseño gráfico y su impacto en la generación de contenidos visuales para redes sociales elaborado por estudiantes de Publicidad y Marketing de la Facultad de Comunicación, Universidad de Guayaquil.
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2019-09
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Universidad de Guayaquil: Facultad de Comunicación Social
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La creación de un material de apoyo para los estudiantes de la carrera de Publicidad y Mercadotecnia de la Facultad de Comunicación Social de la Universidad de Guayaquil es de suma importancia debido a que a nivel publicitario se requiere de aspectos creativos y de marketing para poder satisfacer las necesidades que tienen empresas y marcas comerciales a la hora de administrar sus redes sociales y buscar la captación de clientes potenciales. Por lo tanto, será la creatividad el aspecto fundamental para que los futuros profesionales puedan hacer frente a los retos que demanda la publicidad digital en medios digitales. La generación de contenidos creativos se basa en la forma en que se debe llegar a los diferentes públicos y las múltiples formas en que un anuncio capta la atención de las personas que navegan en medios digitales. Se elaboró un trabajo de campo aplicando técnicas e instrumentos de recolección de información a la población de estudio compuesta por los estudiantes de la carrera de Publicidad y Mercadotecnia. Las preguntas formuladas tuvieron como opciones de respuestas subjetivas en una escala de muy de acuerdo a muy en desacuerdo. Los datos fueron procesados con programas de hojas de cálculo para su tabulación. Se realizó el análisis y discusión de los resultados. Se procedió a la elaboración de la propuesta con herramientas de diseño gráfico. Se diseñó un BOOKSTYLE con posts creativos para redes sociales. La propuesta ayudará a los estudiantes de la carrera a poner en práctica elementos claves a la hora de hacer publicidad digital, para aplicar la creatividad al máximo en todo lo que desarrollen en el campo profesional.
The creation of a support material for students of the Advertising and Marketing degree of the Faculty of Social Communication of the University of Guayaquil is of paramount importance because at the advertising level it requires creative and marketing aspects to meet the needs of companies and trademarks when it comes to managing their social networks and seeking the acquisition of potential customers. Creativity, therefore, will be the fundamental aspect for future professionals to meet the challenges demanded by digital advertising in digital media. Creative content generation is based on how different audiences should be reached and the multiple ways an ad captures the attention of people who browse digital media. Fieldwork was developed by applying information collection techniques and tools to the study population composed of students in the advertising and marketing career. The questions asked had as subjective answer options on a scale of very much agreeing to very disagree. The data was processed with spreadsheet programs for tabulation. The analysis and discussion of the results was carried out. The proposal was developed with graphic design tools. A BOOKSTYLE was designed with creative posts for social networks. The proposal will help students in the race to implement key elements when it comes to digital advertising, to apply creativity to the maximum in everything they develop in the professional field.
The creation of a support material for students of the Advertising and Marketing degree of the Faculty of Social Communication of the University of Guayaquil is of paramount importance because at the advertising level it requires creative and marketing aspects to meet the needs of companies and trademarks when it comes to managing their social networks and seeking the acquisition of potential customers. Creativity, therefore, will be the fundamental aspect for future professionals to meet the challenges demanded by digital advertising in digital media. Creative content generation is based on how different audiences should be reached and the multiple ways an ad captures the attention of people who browse digital media. Fieldwork was developed by applying information collection techniques and tools to the study population composed of students in the advertising and marketing career. The questions asked had as subjective answer options on a scale of very much agreeing to very disagree. The data was processed with spreadsheet programs for tabulation. The analysis and discussion of the results was carried out. The proposal was developed with graphic design tools. A BOOKSTYLE was designed with creative posts for social networks. The proposal will help students in the race to implement key elements when it comes to digital advertising, to apply creativity to the maximum in everything they develop in the professional field.
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CREATIVIDAD, PUBLICIDAD, REDES SOCIALES
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