Recursos turísticos naturales de la comuna Montañita para el diseño de una estrategia promocional
No hay miniatura disponible
Fecha
2021-03
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
La comuna Montañita se encuentra ubicada en la parroquia de Manglaralto cantón Santa Elena, conocido mundialmente como ¨La ciudad del Surf¨. Esta investigación tiene como objetivo principal analizar los recursos turísticos naturales de la comuna Montañita para el diseño de una estrategia promocional. En la investigación se ha empleado el enfoque cualitativo ya que recolecta, describe y ratifica los recursos turísticos naturales existentes en la zona; para el diseño de la investigación se ha considerado una índole bibliográfica, de campo, transversal, no experimental junto con un estudio de caso específico aplicando técnicas de investigación como la observación directa, la encuesta y la entrevista. Para obtener la muestra se usó la formula infinita que fijó un total de 384 posibles turistas que visiten la comuna Montañita. Se obtuvo como resultado la aceptación por parte de los turistas y visitantes hacer uso de los otros recursos naturales que posee la comuna, a través de un plan estratégico de marketing turístico para determinadas actividades.
The Montañita commune is located in the parish of Manglaralto, Santa Elena, known worldwide as ¨The city of Surf¨. The main objective of this research is to analyze the natural tourist resources of the Montañita commune for the design of a promotional strategy. In the research, the qualitative approach has been used since it collects, describes and ratifies the existing natural tourist resources in the area; For the design of the research, a bibliographic, field, cross- sectional, non-experimental nature has been considered together with a specific case study applying research techniques such as direct observation, survey and interview. To obtain the sample, the infinite formula was used, which established a total of 384 possible tourists visiting the Montañita commune. The result was acceptance by tourists and visitors to make use of the other natural resources that the commune has, through a strategic tourism marketing plan for certain activities.
The Montañita commune is located in the parish of Manglaralto, Santa Elena, known worldwide as ¨The city of Surf¨. The main objective of this research is to analyze the natural tourist resources of the Montañita commune for the design of a promotional strategy. In the research, the qualitative approach has been used since it collects, describes and ratifies the existing natural tourist resources in the area; For the design of the research, a bibliographic, field, cross- sectional, non-experimental nature has been considered together with a specific case study applying research techniques such as direct observation, survey and interview. To obtain the sample, the infinite formula was used, which established a total of 384 possible tourists visiting the Montañita commune. The result was acceptance by tourists and visitors to make use of the other natural resources that the commune has, through a strategic tourism marketing plan for certain activities.
Descripción
Pdf
Palabras clave
RECURSOS NATURALES, ESTRATEGIA PROMOCIONAL, MONTAÑITA
Citación
Apa