Investigación del mercado de la venta ambulante: sector Bahía y Malecón 2000 e identificación de oportunidades de mejoras, año 2021.
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2021
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Universidad de Guayaquil, Facultad de Ciencias Adminiatrativas
Resumen
El comercio informal es un problema social y económico bastante complejo que se vive a nivel mundial, pero según estudios este más afecta a Latinoamérica. El presente trabajo de investigación tiene por objetivo proporcionar propuestas de mejora para el mercado de venta ambulante de la zona Bahía y malecón 2000. Mediante la investigación realizada se recolectó información de los vendedores ambulantes como los factores que influyen para que estos desarrollen esta actividad comercial además de la percepción que tienen los consumidores en cuanto a la aceptación de los productos que se comercializan en la venta ambulante, con toda esta información recolectada se procedió a plantear estrategias basado en los gustos y preferencias de los consumidores de venta ambulante y así mismo generar vínculo entre universidad, empresa y vendedores para generar oportunidades de venta canilla con el respaldo de marcas, con el fin de que los vendedores ambulantes puedan optar por nuevas oportunidades labores y mejorar su calidad de vida.
Informal commerce is a complex social and economic problem that is experienced worldwide according to some researchers, it mostly affects Latin America. The objective of this research is to provide proposals for improvement for the street market at Bahía and Malecón 2000 zones. Through the research conducted, information was collected on street vendors and the factors that influence them to develop this commercial activity as well as the perception that consumers have regarding the acceptance of the products that are marketed in street vending, with all this information collected we proceeded to propose strategies based on the tastes and preferences of consumers of street vending and also generate a link between university, business, and vendors to generate opportunities for street vending with the support of brands, so that street vendors can opt for a new job opportunities and improve their quality of life.
Informal commerce is a complex social and economic problem that is experienced worldwide according to some researchers, it mostly affects Latin America. The objective of this research is to provide proposals for improvement for the street market at Bahía and Malecón 2000 zones. Through the research conducted, information was collected on street vendors and the factors that influence them to develop this commercial activity as well as the perception that consumers have regarding the acceptance of the products that are marketed in street vending, with all this information collected we proceeded to propose strategies based on the tastes and preferences of consumers of street vending and also generate a link between university, business, and vendors to generate opportunities for street vending with the support of brands, so that street vendors can opt for a new job opportunities and improve their quality of life.
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VENDEDORES AMBULANTES, INFORMALIDAD, COMERCIO, DESEMPLEO