Diseño de plan estratégico para mitigar los efectos de la COVID-19 en la empresa Access/Bdn Ecuador S.A.
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Fecha
2022
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El presente proyecto investigativo titulado “Diseño de plan estratégico para mitigar los efectos de la COVID-19 en la empresa Access/Bdn Ecuador S.A” pretende otorgar herramientas necesarias para obtener una mejor estructura empresarial para la entidad, misma que esté orientada a su realidad financiera y sus objetivos corporativos, que le permitan a la organización generar mayor rentabilidad durante sus próximos periodos económicos. Para esto fue necesario llevar a cabo una serie de procesos que parten de las necesidades de la compañía, entre ellos están las encuestas realizadas a los miembros de esta, así como la entrevista a su gerente para identificar su realidad administrativa-contable actual. Una vez obtenida dicha información fue preciso recurrir a instrumentos como el cálculo de indicadores financieros, así como el análisis vertical y horizontal de los estados financieros de los últimos periodos contables, efectuar matrices de planeación estratégicas como el análisis FODA, matriz EFI, matriz EFE, matriz PEYEA y un plan de acción donde se estipule que actividades debería efectuar la entidad para mejora de su funcionamiento económico. Finalmente, se puede indicar que, gracias al diseño de los mecanismos ya mencionados y su posible aplicación, existe una elevada probabilidad que el desempeño de la organización sea más eficiente y se pueda direccionar a este al cumplimiento de sus objetivos empresariales.
This research project entitled "Design of a strategic plan to mitigate the effects of COVID-19 in the company Access / Bdn Ecuador SA" aims to provide the necessary tools to obtain a better business structure for the entity, which is oriented to its financial reality and its corporate objectives, which allow the organization to generate greater profitability during its next economic periods. For this it was necessary to carry out a series of processes that start from the needs of the company, among them are the surveys carried out to its members, as well as the interview with its manager to identify its current administrative-accounting reality. Once this information was obtained, it was necessary to resort to instruments such as the calculation of financial indicators, as well as the vertical and horizontal analysis of the financial statements of the last accounting periods, to implement strategic planning matrices such as the SWOT analysis, EFI matrix, EFE matrix, PEYEA matrix and an action plan that stipulates what activities the entity should implement to improve its economic performance. Finally, it can be indicated that, thanks to the design of the mechanisms and their possible application, there is a high probability that the performance of the organization will be more efficient and that it can be directed to the fulfillment of its business objectives.
This research project entitled "Design of a strategic plan to mitigate the effects of COVID-19 in the company Access / Bdn Ecuador SA" aims to provide the necessary tools to obtain a better business structure for the entity, which is oriented to its financial reality and its corporate objectives, which allow the organization to generate greater profitability during its next economic periods. For this it was necessary to carry out a series of processes that start from the needs of the company, among them are the surveys carried out to its members, as well as the interview with its manager to identify its current administrative-accounting reality. Once this information was obtained, it was necessary to resort to instruments such as the calculation of financial indicators, as well as the vertical and horizontal analysis of the financial statements of the last accounting periods, to implement strategic planning matrices such as the SWOT analysis, EFI matrix, EFE matrix, PEYEA matrix and an action plan that stipulates what activities the entity should implement to improve its economic performance. Finally, it can be indicated that, thanks to the design of the mechanisms and their possible application, there is a high probability that the performance of the organization will be more efficient and that it can be directed to the fulfillment of its business objectives.
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Palabras clave
PLAN ESTRATÉGICO, RENTABILIDAD, INDICADORES FINANCIEROS, PLAN DE ACCIÓN
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APA