Plan de negocios: creación de una papelería digital mediante app en la Ciudad de Guayaquil
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Fecha
2023-05
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
La investigación parte de los cambios de la tendencia digital y de las necesidades del mercado de la ciudad de Guayaquil relacionado con la compra de productos de papelería. De manera que, se propuso como emprendimiento la creación de una Papelería Digital mediante una APP, enfocada en apoyar el estilo de vida moderno de los clientes y agilizando el proceso de compra y venta de productos de papelería. En cuando al estudio de mercado se pudo determinar que la idea de negocio posee una potencial acogida debido a la aceptación del 73.4% en adquirir dichos productos mediante una aplicación, entre otros resultados que denotan su factibilidad. Asimismo, la evaluación financiera de la inversión demostró resultados favorables para su ejecución. Esto se debe a que se estimó un VAN positivo de US$ 459.477 devengada la inversión inicial, una TIR del 71% que supera a la tasa del 18% de la WACC y su recuperación será en menos de tres años, denotando la viabilidad del proyecto de inversión.
The investigation is based on the changes in the digital trend and the needs of the market in the city of Guayaquil related to the purchase of stationery products. So, the creation of a Digital Stationery through an APP, focused on supporting the modern lifestyle of customers and streamlining the process of buying and selling stationery products, was proposed as an undertaking. As for the market study, it was possible to determine that the business idea has a potential reception due to the acceptance of 73.4% in acquiring said products through an application, among other results that denote its feasibility. Likewise, the financial evaluation of the investment showed favorable results for its execution. This is because a positive VAN of US$ 459,477 accrued on the initial investment was estimated, an TIR of 71% that exceeds the 18% rate of the WACC and its PayBack will be in less than three years, denoting the feasibility of the project. investment.
The investigation is based on the changes in the digital trend and the needs of the market in the city of Guayaquil related to the purchase of stationery products. So, the creation of a Digital Stationery through an APP, focused on supporting the modern lifestyle of customers and streamlining the process of buying and selling stationery products, was proposed as an undertaking. As for the market study, it was possible to determine that the business idea has a potential reception due to the acceptance of 73.4% in acquiring said products through an application, among other results that denote its feasibility. Likewise, the financial evaluation of the investment showed favorable results for its execution. This is because a positive VAN of US$ 459,477 accrued on the initial investment was estimated, an TIR of 71% that exceeds the 18% rate of the WACC and its PayBack will be in less than three years, denoting the feasibility of the project. investment.
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Palabras clave
PLAN DE NEGOCIO, INVERSIÓN, APP, MERCADO, PAPELERÍA
Citación
APA