Modelo de negocios: comida bioenergética en la ciudad de Guayaquil año 2018
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2018
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Universidad de Guayaquil Facutad de Ciencias Administrativas
Resumen
La ciencia de los alimentos tradicionales, que se centra en la producción de alimentos a escala industrial, la nutrición y la seguridad alimentaria. Hasta el establecimiento de la gastronomía molecular, tampoco había una disciplina científica que estudiara los procesos químicos de la cocina en el hogar o en los restaurantes, en oposición a la preparación de alimentos para el mercado de masas, que en el caso de la ciudad de Guayaquil son conocidos como comedores, aclarando que la presente investigación se enfoca en la comida que busca el oficinista que no puede preparar sus alimentos para llevarlos a su lugar de trabajo. Los oficinistas que trabajan en el sector de la ciudadela Kennedy Norte no tienen muchas alternativas en donde satisfacer sus necesidades alimentarias y las que hay no cumplen con normas nutricionales. Se establecieron los siguientes objetivos: Determinar el marco teórico y referencial del consumo de comida bioenergética en el sector de la Kennedy Norte; Diseñar una investigación de mercado que permitan conocer los aspectos del comportamiento del consumidor de los oficinistas y empleados del sector; Proponer un modelo de negocios para la creación de un restaurante de la comida bioenergética en el sector de la Kennedy Norte. El VAN de $32.491,69 es superior con un beneficio económico de 12.984,56 y además la TIR de 47,86% es superior a la TMAR estimada de 7.8% con un beneficio de 40,06% dando a lugar de que el proyecto es financieramente rentable y sustentable.
The science of traditional foods, which focuses on industrial-scale food production, nutrition and food safety. Until the establishment of molecular gastronomy, there was also no scientific discipline to study the chemical processes of cooking in the home or in restaurants, as opposed to the preparation of food for the mass market, which in the case of the city of Guayaquil are known as dining rooms, clarifying that the present investigation focuses on the food that the office worker is looking for that cannot prepare their food to take them to their place of work. The office workers who work in the North Kennedy citadel sector do not have many alternatives to meet their food needs and those that do not meet nutritional standards. The following objectives were established: Determine the theoretical and referential framework of bioenergetic food consumption in the North Kennedy sector; Design a market research that allows to know the aspects of consumer behavior of office workers and employees in the sector; Propose a business model for the creation of a bioenergy food restaurant in the North Kennedy sector. The NPV of $ 32,491.69 is higher with an economic benefit of 12,984.56 and the IRR of 47.86% is higher than the estimated TMAR of 7.8% with a profit of 40.06%, giving rise to the fact that the project is financially profitable and sustainable.
The science of traditional foods, which focuses on industrial-scale food production, nutrition and food safety. Until the establishment of molecular gastronomy, there was also no scientific discipline to study the chemical processes of cooking in the home or in restaurants, as opposed to the preparation of food for the mass market, which in the case of the city of Guayaquil are known as dining rooms, clarifying that the present investigation focuses on the food that the office worker is looking for that cannot prepare their food to take them to their place of work. The office workers who work in the North Kennedy citadel sector do not have many alternatives to meet their food needs and those that do not meet nutritional standards. The following objectives were established: Determine the theoretical and referential framework of bioenergetic food consumption in the North Kennedy sector; Design a market research that allows to know the aspects of consumer behavior of office workers and employees in the sector; Propose a business model for the creation of a bioenergy food restaurant in the North Kennedy sector. The NPV of $ 32,491.69 is higher with an economic benefit of 12,984.56 and the IRR of 47.86% is higher than the estimated TMAR of 7.8% with a profit of 40.06%, giving rise to the fact that the project is financially profitable and sustainable.
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COMIDA BIOENERGETICA, COMIDA MOLECULAR, LEAN CANVAS