Establecimiento de estrategias comunitarias como alternativa de desarrollo turístico en la comuna San Pedro en la provincia de Santa Elena.
No hay miniatura disponible
Fecha
2023-03
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El presente trabajo de titulación tuvo como finalidad establecer pautas estratégicas
comunitarias como alternativa de desarrollo turístico sustentable en la comuna San Pedro en la Provincia de
Santa Elena, mismo que fue planteado a raíz de la formulación de la problemática ¿De qué forma afecta a la
población de la Comuna San Pedro, la carencia de mecanismos y programas de desarrollo turístico? Para ello
se considero los enfoques metodológicos de origen mixto, descriptivo, por lo que se utilizo herramientas como
la encuesta y la entrevista, la población estuvo compuesta por los 28 representantes de los establecimientos
turístico, así como el presidente de la comuna. Los resultados evidenciaron que en la zona se destaca la
presencia de grandes potenciales turísticos, pese a ello se visualiza una pobre infraestructura hotelera y de
servicios, al no existir apoyo de las entidades gubernamentales, conllevado a que se desarrolle una brecha de
participación comunitaria en la planificación y gestión turística. Todo ello a generado escenarios desfavorables
en su desarrollo. Por lo que se concluye que se deben considerar acciones estratégicas comunitarias, siendo
estas enfocadas en dos ejes: Estrategias Ofensivas y Estrategias Defensivas, mismas que direccionan labores
de capacitación, incentivo de nuevos proyectos, direccionamiento de financiación, y estrategias de publicidad
y difusión, siendo estas las que darán soporte al desarrollo turístico sustentable permitiendo poner en valor el
patrimonio cultural y natural de la comuna San Pedro.
The purpose of this titling work was to establish community strategic guidelines as an alternative for sustainable tourism development in the San Pedro commune in the Province of Santa Elena, which was raised as a result of the formulation of the problem. How does it affect the population? of the San Pedro Commune, the lack of tourism development mechanisms and programs? For this, the methodological approaches of mixed, descriptive origin were considered, for which tools such as the survey and the interview were used, the population was made up of the 28 representatives of the tourist establishments, as well as the president of the commune. The results showed that the presence of great tourist potential stands out in the area, despite this, a poor hotel and service infrastructure is visualized, since there is no support from government entities, leading to the development of a community participation gap in the tourism planning and management. All this has generated unfavorable scenarios in its development. Therefore, it is concluded that community strategic actions should be considered, these being focused on two axes: Offensive Strategies and Defensive Strategies, which direct training work, incentive of new projects, funding direction, and advertising and dissemination strategies, being These are the ones that will support sustainable tourism development, allowing to value the cultural and natural heritage of the San Pedro commune.
The purpose of this titling work was to establish community strategic guidelines as an alternative for sustainable tourism development in the San Pedro commune in the Province of Santa Elena, which was raised as a result of the formulation of the problem. How does it affect the population? of the San Pedro Commune, the lack of tourism development mechanisms and programs? For this, the methodological approaches of mixed, descriptive origin were considered, for which tools such as the survey and the interview were used, the population was made up of the 28 representatives of the tourist establishments, as well as the president of the commune. The results showed that the presence of great tourist potential stands out in the area, despite this, a poor hotel and service infrastructure is visualized, since there is no support from government entities, leading to the development of a community participation gap in the tourism planning and management. All this has generated unfavorable scenarios in its development. Therefore, it is concluded that community strategic actions should be considered, these being focused on two axes: Offensive Strategies and Defensive Strategies, which direct training work, incentive of new projects, funding direction, and advertising and dissemination strategies, being These are the ones that will support sustainable tourism development, allowing to value the cultural and natural heritage of the San Pedro commune.
Descripción
pdf
Palabras clave
ESTRATEGIAS COMUNITARIAS, TURISMO RURAL, DESARROLLO COMUNITARIO, PARTICIPACIÓN CIUDADANA
Citación
Apa